The Pet Professional Guild

Join Project tRade


It is the Pet Professional Guild’s position that effective humane animal training and pet care procedures lay the foundation for an animal’s healthy socialization and training and helps prevent behavior problems. We believe that the general pet-owning public deserves affordable access to transparent, competent and accountable pet behavior and care professionals. Pets deserve to be cared for, managed and trained in a nurturing and stable environment.

PPG thus encourages all pet owners and pet professionals to embrace modern, scientifically based, training techniques and tools, especially the latest generation of no-pull harnesses which are free of the risks posed by traditional collars and offer far more benefits. So, swap gear for discounts and help create a kinder world for pets! Many of our members use this program successful as a marketing tool and reap the benefits. We want to encourage you to swap great discounts on pet training and care services for choke, prong or shock collars or any other qualifying pet gear.

Project Trade is the Pet Professional Guild’s International Advocacy program that promotes the use of force-free equipment for pets by asking pet owners to relinquish choke, prong and shock collars and any other devices that are designed or function to reduce behavior through pain or fear.

Project Trade is designed to give pet owners incentives to seek Pet Professionals who will exchange aversive training and pet care equipment for alternative, more appropriate tools and educational support.

General Program Overview

This is an opt-in program for Pet Professional Guild Members. 

If members choose to participate in this advocacy marketing and educational program, then they will:

  1. Have permission to display the Project Trade participant badge on their business website and marketing collateral.
  2. Be listed in a specific promotional Project Trade website directory marketed to the pet owning public.
  3. Have access to purchase Project Trade marketing collateral
    1. Bumper stickers
    2. Rack Cards
    3. Fridge Magnets
    4. Posters
    5. Discount cards (business card sized)
    6. Veterinarian Collateral
    7. Bookmark
    8. Postcard
  4. Agree to abide by the program discount policies and procedures (see below)
  5. Be entered into the monthly Project Trade Advocacy Award program


What Do the Experts Say?

  1. Respected veterinarian and thyroid expert,  Jean Dodds, recommends against choke or prong collars “as they can easily injure the delicate butterfly-shaped thyroid gland that sits just below the larynx and in front of the trachea. These collars can also injure the salivary glands and salivary lymph nodes on the side of the face underneath both ears.”
  2. Bestselling author and canine behaviorist, Jean Donaldson, says: “These devices (choke and prong collars), when they work, do so to the degree that they hurt. With the advent of modern methods and tools they are irrelevant.”
  3. According to veterinarian and veterinary behaviorist  Soraya V. Juarbe-Diaz: “Using punishment to stop behaviors is not new. Notice I say ‘stop’ rather than ‘teach’ — I can stop any behavior, but I am more interested in teaching my students, animal or human, to choose the behavior I want them to perform because they can trust me, because I do not hurt them and they are safe with me, and because the outcome is something they enjoy.”


Applicant Application & Activation Process

  1. Applicants to the program will complete the “Project Trade opt-in” form to join the program.
    2.      The membership manager will determine that the applicant is a PPG member in good standing and the form will be approved.
    a.      On approval the member will receive an email containing the website copy, participant badge, discount structure and promotional video link.
    b.      The member will then update their website with the copy, badge and discount structure and let the membership manager know it has been completed.
    3.      The membership manager will then activate the account, when verification of the website has taken place, by adding the member to the Project Trade group designation. (Member will then appear in the Project Trade directory).

Upon Program Acceptance the member website should show:
a.      The Project Trade Badge
b.      The approved Project Trade text or an approved version of the text
c.      A list of the Project Trade discount structure
d.      The Member PPG directory listing must also include the Project Trade Badge



Member Operational Policies

  • Each participating business will obtain a signature receipt from each client who relinquishes a piece of equipment on the “Project Trade Client SWAP form” provided to the business on acceptance into the program.
  • Each participating business will tag each piece of equipment relinquished into the program and correspond the piece of equipment with a number identified on the Project Trade Client Form.
  • Each month a photograph of all the collected equipment will be submitted with a copy of the Client Form using the “Monthly Submission Form” to The Pet Professional Guild.


Monthly Administration

  1. Each month the Membership Manager will collate all the individual Project Trade participant submission forms onto a master excel file and it will be totaled.
  2. The monthly Project Trade Ambassador will receive their certificate and $100.00 credit for PPG webinars.
  3. Monthly updates, photographs and reports will be included in the monthly member newsletter via Susan Nilson.
  4. BARKS from the Guild will feature success stories from the program as deemed appropriate by Susan Nilson.
  5. The Advocacy Chair will keep the PPG Steering Committee updated on the program and its results.



Forms Required 

  • Member opt-in form– online application form completed to apply to the program
  • Client SWAP form– Word document that is signed by each client swapping equipment, a receipt for your records
  • Monthly Submission Form– the online form used to submit the client SWAP form receipt and a photograph of that months equipment you have received.