Press Release for New Pet Professional Guild Members to Circulate to Their Local Media
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Contact: YOUR NAME
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Pet Professional Guild Welcomes Local Trainer/Animal Behavior Consultant/Pet Services Provider [amend/delete as applicable] as Newest Qualified Member
YOUR NAME Owns/Operates/Works/Volunteers [amend/delete as applicable] at Name of Business in Name of Town/Region
TOWN, STATE/COUNTRY – January 1, 2022 [amend as applicable] – The Pet Professional Guild (PPG), an international member association for pet training and behavior professionals, has announced that First Name + Last Name of Name of Business, located in Town, State/Country, has met the required exacting standards for membership and has therefore been named its newest member.
PPG was founded in 2012 to represent pet industry professionals who are committed to force-free, science-based, humane training and pet care philosophies, practices and methods. PPG members understand force-free to mean that equipment such as shock, prong, and choke collars, and methods that include the use of pain, force, or fear are never used in the training, management of, or care of a pet.
PPG is currently the only professional pet industry member association in the United Stated that advocates for force-free training and pet care. It requires that all members adhere to its Guiding Principles and Code of Ethical Conduct. Both documents are available on the organization’s website, ensuring that any pet owner using the services of a PPG member can be confident of both the methods and philosophy their chosen professional will be implementing when caring for their pets.
“As a PPG member, my clients can be certain my training methods are based on the most recent scientific research and knowledge available, and that they focus on the physical, mental, environmental and emotional well-being of their pet,” said Your Last Name. “This ensures that every aspect of any training, care, and behavior change program contributes to the pet’s welfare as part of an integrated holistic approach. These methods are incredibly effective, fun and, most of all, safe to use. I look forward to helping/continuing to help [amend as applicable] improve the lives of pets and their owners throughout Your town/county/state/region and am delighted to have the support of PPG as I do so.”
As pet ownership continues to increase in [add region/country], the number of businesses providing products and services to the pet owning public is growing rapidly. “Because the pet services industry is largely unregulated, it can be difficult for the pet owning general public to understand the differences between the many training and pet care methods available,” explained PPG president Niki Tudge. “Even the terminology used to describe these can be confusing and misleading. At PPG, we feel the pet-owning public needs an educational resource to help them understand the differences in methods and techniques available and make informed decisions for their pets. PPG clearly defines the philosophies, methods and techniques its members use, so pet owners can be confident that members will provide services in accordance with our stated philosophy and guidelines.”
About The Pet Professional Guild
The Pet Professional Guild (PPG) is a 501(c)6 international member organization founded on the principles of force-free training and pet care. Its membership represents pet industry professionals who are committed to science-based, humane training and pet care philosophies, practices and methods. Pet Professional Guild members understand force-free to mean that shock, prong, choke, pain, force, or fear are never used in training, managing, or caring for a pet.
Part of PPG’s mission is to help make sure every pet is a valued member of their family. By providing the greatest value and highest quality, state-of-the-art, force-free, science-based pet training and pet care for each client, PPG members aim to improve the relationship and quality of life people share with their pets. PPG members pledge to demonstrate integrity, compassion, and an uncompromising commitment to excellence in the care and support of clients and their pets. Members will also continually expand their knowledge and improve their skills to best serve their clients by providing the most innovative pet training and pet care possible.