The Pet Professional Guild

Press Release Pet Dog Ambassador

Press Release for Pet Dog Ambassador Instructors/Assessors to Circulate to Their Local Media

Note : Replace all text in red with your own information and amend/personalize as needed


Contact:                 YOUR NAME

Tel:                         YOUR TEL

Email:                     YOUR EMAIL

Web:                     YOUR WEBSITE

Social Media:        YOUR SOCIALS



Pet Professional Guild Appoints Local Trainer/Animal Behavior Consultant/Pet Services Provider [amend/delete as applicable] as a Pet Dog Ambassador Instructor/Assessor [amend/delete as applicable]

YOUR NAME Owns/Operates/Works/Volunteers [amend/delete as applicable] at Name of Business in Name of Town/Region



TOWN, STATE/COUNTRY – January 1, 2022 [amend as applicable] – The Pet Professional Guild (PPG), an international member association for pet training and behavior professionals, has announced that First Name + Last Name of Name of Business, located in Town, State/Country, has qualified as an Instructor/Assessor [amend/delete as applicable] in its Pet Dog Ambassador (PDA) program.


PDA is an international licensing initiative focused on improving and strengthening dogs’ and their owners’ skills, both in a class situation and in the real world. Its key aims are to acknowledge the hard work and commitment that dog owners and their pets undertake to make their shared lives enjoyable, and to encourage owners to continue training and developing new skills, abilities and knowledge. Specifically, PDA recognizes the efforts made by dog owners, starting from a puppy or new dog’s very early training. Designed as a progressive assessment, PDA is a five-level program with each level building on the previous, working up from “puppy/beginner” to “championship” level.


Qualified professional dog trainers are tested rigorously on the PDA program before receiving their license to instruct, while assessors are tested on both the program knowledge and their ability to test pet owners across all the assessment markers for each level.


“The benefits of PDA include improving the relationships between pet dogs and their owners and helping owners gain a better appreciation of force-free, scientifically sound dog training and its applications to everyday life,” said Your Last Name. “By improving the knowledge of socially responsible pet owners, increasing their awareness and understanding of local laws in their locality, and equipping both dog and owner with the skills to be out in the wider community in public settings, through PDA we can demonstrate the many advantages of having a well-trained dog. I look forward to continuing to help improve the lives of pets and their owners throughout Your town/county/state/region and am delighted to be part of the PDA initiative.”


“PDA is an assessment process that tests real life situations,” added Debra Millikan, PPG board member and PDA project chair. “PDA differs from anything else that is currently available in the sense that there is much more real life testing. It is an exciting product that PPG members can provide to their dog owning community. Not only does it provide the curriculum, skills and assessment markers, it also offers a wealth of marketing support and tools for instructors and assessors to help the program grow.”


About The Pet Professional Guild

The Pet Professional Guild (PPG) is a 501(c)6 international member organization founded on the principles of force-free training and pet care. Its membership represents pet industry professionals who are committed to science-based, humane training and pet care philosophies, practices and methods. Pet Professional Guild members understand force-free to mean that shock, prong, choke, pain, force, or fear are never used in training, managing, or caring for a pet.


Part of PPG’s mission is to help make sure every pet is a valued member of their family. By providing the greatest value and highest quality, state-of-the-art, force-free, science-based pet training and pet care for each client, PPG members aim to improve the relationship and quality of life people share with their pets. PPG members pledge to demonstrate integrity, compassion, and an uncompromising commitment to excellence in the care and support of clients and their pets. Members will also continually expand their knowledge and improve their skills to best serve their clients by providing the most innovative pet training and pet care possible.


About Pet Dog Ambassador

The Pet Dog Ambassador program is a five-tier pet manners training program for dogs of all ages, whereby owners can teach their pets essential life skills in a fun and supportive environment to help them become the Ambassador they deserve to be in their family and community.