The Pet Professional Guild

Press Release Project tRade

Press Release for Pet Professionals Participating in Project Trade to Circulate to Their Local Media

Note : Replace all text in red with your own information and amend/personalize as needed


Contact:                 YOUR NAME

Tel:                         YOUR TEL

Email:                     YOUR EMAIL

Web:                     YOUR WEBSITE

Social Media:        YOUR SOCIALS



Local Trainer/Animal Behavior Consultant/Pet Services Provider [amend/delete as applicable] Announces Participation in the Pet Professional Guild’s Project Trade Program

YOUR NAME Owns/Operates/Works/Volunteers [amend/delete as applicable] at Name of Business in Name of Town/Region



TOWN, STATE/COUNTRY – January 1, 2022 [amend as applicable] – The Pet Professional Guild (PPG), an international member association for pet training and behavior professionals, has announced that First Name + Last Name of Name of Business, located in Town, State/Country, is now a participant in its Project Trade gear swap initiative.


Project Trade is an international advocacy program that encourages pet owners to trade aversive equipment for scientifically sound, force-free training services. PPG members may opt into the program and, in doing so, will provide incentives for their clients to switch to more appropriate training tools by giving them professional educational support at discounts of 10-15 percent.


“A wide variety of equipment and tools are commonly used when training pets and the pet-owning public needs to be aware of the potential problems and dangers some of it may pose,” said Your Last Name. “Devices such as choke, prong, anti-bark and shock collars, electronic fences, and scat mats are all designed to reduce a dog’s behavior through pain or fear, which cannot promote learning. In addition, there is the risk of injury to the animal. Specifically, the use of collars and leashes that are intended to apply constriction, pressure, pain, or force around a dog’s neck should be avoided.” 


PPG members who participate in Project Trade display a unique badge on their business website and have access to personalized marketing collateral at cost. They are also promoted via regular updates, photographs, and success stories featured across PPG’s media platforms. In addition, each month, the member who has collected the most equipment is recognized as Ambassador of the Month and featured in PPG’s monthly newsletter.


“We believe that the general pet-owning public deserves affordable access to transparent, competent and accountable pet behavior and care professionals,” said PPG president, Niki Tudge. “Pets deserve to be cared for, managed and trained in a nurturing and stable environment. We want all pets and their guardians to experience the huge advantages and long-lasting effectiveness of force-free training and pet care. Project Trade is the ideal vehicle to help achieve this.”


About The Pet Professional Guild

The Pet Professional Guild (PPG) is a 501(c)6 international member organization founded on the principles of force-free training and pet care. Its membership represents pet industry professionals who are committed to science-based, humane training and pet care philosophies, practices and methods. Pet Professional Guild members understand force-free to mean that shock, prong, choke, pain, force, or fear are never used in training, managing, or caring for a pet.


Part of PPG’s mission is to help make sure every pet is a valued member of their family. By providing the greatest value and highest quality, state-of-the-art, force-free, science-based pet training and pet care for each client, PPG members aim to improve the relationship and quality of life people share with their pets. PPG members pledge to demonstrate integrity, compassion, and an uncompromising commitment to excellence in the care and support of clients and their pets. Members will also continually expand their knowledge and improve their skills to best serve their clients by providing the most innovative pet training and pet care possible.


About Project Trade

Project Trade is the Pet Professional Guild’s international advocacy program that promotes the use of force-free pet training equipment by asking pet guardians to relinquish choke, prong and shock collars (and any other devices that are designed to change behavior through pain or fear). Project Trade is designed to give pet owners incentives to seek pet professionals who will exchange aversive training and pet care equipment for alternative, more appropriate tools and educational support at reduced cost. It is the Pet Professional Guild’s position that effective humane animal training and pet care procedures lay the foundation for an animal’s healthy socialization and training and helps prevent behavior problems. The Pet Professional Guild believes that the general pet-owning public deserves affordable access to transparent, competent and accountable pet behavior and care professionals, and that pets deserve to be cared for, managed and trained in a nurturing and stable environment.